Having trouble coming up with content ideas? Our team of professional feed scrollers is here to help!

From interactive polls and behind-the-scenes glimpses to informative how-to guides and user-generated content, these examples will help you fill your upcoming calendar with posts that elevate your brand and generate measurable engagement.

1. Share something seasonal or celebrate a holiday

2. Push people to your Instagram Stories for exclusive content

3. Give a sneak peek of something you’re currently working on

4. Share a shocking statistic related to your field, product, or service

5. Introduce new team members

6. Encourage your audience to join your mailing list

7. Share a behind-the-scenes look at your recent photo or video shoot

8. Film an unboxing video of your product (or award!)

9. Push your audience to a specific page of your website

10. Feature user-generated content

11. Run a giveaway with a video

12. Run a giveaway with a photo (people REALLY love giveaways) 

13. Teach people how to use your product with a graphic

14. Give quick tips

15. Share your perspective on a commonly asked question

16. Share a customer review or testimonial

17. Drum up engagement with a “caption this” post

18. Use voiceover in an Instagram Reel to explain a process

19. Partner with influencers and content creators

20. Share your company’s blog post

21. Point your audience to free resources

22. Share more about your employees with a video series

23. Post about company culture and engagement

24. Give a shoutout to another local business

25. Lean into humor with video, especially when it’s candid

26. Speaking of candid humor, it works on photos too

27. Celebrate your team’s milestones and anniversaries

28. Get your audience engaged with a DIY project

29. Cross-promote your social media pages

30. Generate engagement with a timelapse of your team at work

31. Share the playlist your team has been listening to

32. Ask a question

33. Dive into your company’s history

34. Do a social media takeover with one of your employees

35. Recap an event you recently hosted or attended

36. Link inspirational quotes to your company’s values and mission

37. Jump on the latest meme

38. It’s all about sports

39. Post a packing video of your product

40. Share your team’s commitment to health and safety

41. Remind your audience about gift cards

42. Don’t be afraid of a #TBT

43. Explain more with an infographic

44. Show off a day in the life

45. Utilize a descriptive, original audio to make evergreen content pop

46. Play around with camera tricks for an Instagram Reel

47. Utilize a new feature on the platform

48. Show off your employee’s faces and personalities

49. Introduce your service as a date night idea

50. Play with overlay text on product photos

51. Dogs will never disappoint

52. Show off your followers engagement in Instagram Stories

53. Link your brand to the five love languages

54. Share a year in review carousel

55. Use a “tweet” to your advantage

56. Jump on the pop culture bandwagon

57. Present a problem and solution

58. Break down your secret recipe (literally)

59. Share your business in the news

60. #TransformationTuesday

61. Play with stop motion to show off your products

62. Utilize CapCut for funny, trending Instagram Reels content

63. Gift guides can be perfect all year round

64. Spell it out

65. Share a bit of history