If you have never heard of a call to action (CTA) before don’t be alarmed! This term is often brand new for our social media clients. CTAs are statements designed to get an immediate, measurable response from your audience. I like to use the metaphor that a social media post is the door to your brand, but a strong CTA is the sign saying “come on in and stay awhile”!

So why are a few words so important to your strategy? I thought you’d never ask! CTAs give your brand the power to influence your audience’s next action after interacting with your post on social media. Whether it’s clicking the link in bio to go to your website or telling you their favorite color in the comments, CTAs are a great way to convert impressions to leads and gain insights from your audience. Not to mention, the more they engage with all your content, the more they will see your content thanks to the good ol’ Instagram algorithm.

So, now is the time to stretch your creative muscle on your upcoming social media posts (and go beyond the stale *link in bio*) Check out this list of our team’s favorite CTAs that are guaranteed to engage your audience:

• Save this post for later

• Swipe to learn more (for IG carousels)

• Head to our Stories to learn more

• Double-tap if you agree

• Tag a friend in the comments to share the news

• Introduce yourself in the comments

• Follow for more tips

• Vote for your favorite in the comments

• Tell us your favorite [product/service/etc.] using emojis below

• Tag us in your pics for a chance to be featured

• Debate in the comments

Now, it’s time for a CTA of our own! Read our other blogs for more nerdy insights on all things social media, content, digital marketing, and of course, a *few* helpful metaphors.