Hop On The Lift

Here are our fresh tracks for January:

• Thank You!

• Our 2021 Year in Social

• 2022 Social Media Trends You NEED To Know

• Enjoy These [2021] Freshies

• Snow Report: Recent Digital Marketing News

• Featured Video: WillowTree

Take a look at Chair 8's top stats from last year's managed social media accounts. With an average of 36.4 posts per day for our clients, it's safe to say we crushed the feeds. Kudos to our social and content teams for pushing the boundaries on our core strategies: brand awareness, audience growth, and user engagement.

As we're planning client strategies for 2022, reviewing last year’s data is business-critical. Here are a handful of industry averages we've benchmarked for the year ahead:

SOCIAL

2022 Social Media Trends You NEED To Know

DIGITAL MARKETING

Snow Report

Digital Marketing is an ever evolving landscape. Back in our Colorado days, the snow report was a big deal - a roadmap of current conditions to help you plan for your next adventure. Today, we created our own internal "snow report" to stay up to speed on the rapidly changing digital world.

Here's a summary from the past few weeks:

• Instagram has announced it is testing giving users more options on how they view their feed — Home, Favorites & Following

• The Top Marketing Trends to Adopt and Drop in 2022

• Trends That Will Influence Your Marketing Strategy in 2022

• How to study for and pass the FAA-107 Test in 2021

• The complete Pinterest advertising guide to more valuable ads

• 22 inspiring web design trends for 2022

• Adobe announces Creative Cloud Express: Graphic design for everyone

• 9 social media marketer predictions for 2022

• TikTok content will soon appear on TVs in restaurants, bars, gyms, and more, providing new exposure potential for TikTok creators

FEATURED

WillowTree

WillowTree helps the world’s leading brands create digital products that impact millions and improve lives—and they do it from cities that offer a high quality of life, comparably low cost of living, and proximity to world-class universities. The result? A steady stream of top talent, happy team members and industry-leading retention.

We had the pleasure of working with the WillowTree team in Charlottesville, VA to produce a brand video that highlights how they're building the best workplace in tech.