Telluride Outside

Product
Launch
with Soul

After 12 years of selling the G2—one of the most successful dry fly fishing rods in the country— Telluride Outside was on the verge of releasing the latest fly rod from Scott: the G Series. They were on the hunt for something far more special than a product demo.

CLIENT

Telluride Outside
Telluride, CO

Video

GOAL

To mark the launch, Telluride Outside brought us in to create a video that would not only function as a product demo to show off the latest product advances, but would evoke the ethos of what brings fishermen to the peace of fly fishing.

ANSWER

We brought a cinematic approach to showcase the beauty of the rod and demonstrate its versatility on the water. We not only timed the promotion to release at 2017 ICAST in Orlando, FL—the largest sport fishing trade show in the world—but we won Best in Show.