July 2022
Hop On The Lift
Here are our fresh tracks for July:
New Web Work for Bearded Bee Brewing
Twitter Is Adding an Edit Button and Not Everyone Is Happy About It
Enjoy These Freshies
New Branding for Donovan Manor
Digital Snow Report
Sweetgrass Home on Good Morning America
Featured Video: Donley's Concrete
Bearded Bee Brewing
New web work for @bearded_bee_brewing!
Bee local. Drink local. Located just 20 minutes from the heart of Raleigh. Bearded Bee Brewing Co. was born out of a love for bees and beer.
Their mission is to brew great beer using local ingredients, support the honeybee and local beekeepers, and create a place for the community to gather. Cheers!
Twitter Is Adding an Edit Button and Not Everyone Is Happy About It
Let me take you down memory lane. It’s 2011 and American fashion house, Kenneth Cole, just pressed send on one of the biggest Twitter flops of all time. Amidst revolution and war in Egypt, the brand shared “Millions are in uproar in #Cairo. Rumor is they heard our new spring collection is now available online.”
Did you cringe? Yeah, us too. As Twitter and the nation turned their proverbial pitchforks on the fashion powerhouse, Kenneth Cole’s marketing team wanted nothing more than a Twitter edit button (and maybe a new resume?)
CONTENT
Enjoy These Freshies
Content dump of our favorite shots from the past few weeks:
Keepin’ @murphysnaturals handy this summer
An adventurer’s playground with @withernotco
All shades of blue in @exploreboone
Sizzling burgers @mamacrows
In the @jdavisarchitects design studio
Donovan Manor Branding
For this brand we set out to capture a bright and sophisticated feel, balanced with custom, delicately hand-drawn elements that give a sense of warmth and authentic charm. The colors pay direct homage to the area's natural surroundings, while the font palette and customized script logo are approachable, confident, and as distinct as the venue itself.
DIGITAL MARKETING
Snow Report
Here's your snow report to stay up-to-speed on trends & news in the rapidly changing digital world:
FIFA put sensors in 2022 World Cup soccer balls because refs can’t be trusted
The best travel apps you don’t already know about: Plan, eat, navigate, and find activities
Meta Video Planning and Buying Guide
iOS 16: Everything We Know
Instagram Expands Access to Reels Templates, Adds New Music Recommendations for Reels Clips
The 19 best new podcasts of 2022, so far
Old Spice teams with Arby’s to tackle ‘meat sweats’
The Best New Restaurants and Bars in Raleigh, N.C.
Lindsay Lohan’s New Allbirds Commercial Is Packed With Jokes For Mean Girls Fans
Instagram Shares New Tips on How to Maximize Your Reels Content Approach
The rise of senior influencers: Age is just a number but follower count isn’t
The brown bears of Katmai National Park and Preserve have awoken. Watch a live stream all summer.
Shopify just announced over 100 product updates
ECOMM
Sweetgrass Home on GMA
Thrilled is an understatement! What an honor to have our in-house brand, Sweetgrass Home, included in the Southern Living's segment on Good Morning America before the holiday break.
Our Garland Dinner Napkins + @honeyhank’s woven placemats are a match made in summer tablescape heaven. Such a treat to see this set up on live TV!
FEATURED
Donley's Concrete
At Donley's, it is People First. Founded in 1941, they provide structural concrete, restoration, and design-build services in seven states. Their unique culture is based on how they work, grow, and connect with one another.
Big thanks to @donleysinc for trusting us to tell their story. Truly an amazing team. Thanks to our friends @workshopmedia.co for helping execute the creative vision.