Digital marketing tips, tricks & teachings
This Spring, we're thrilled to welcome Maddie Lee onboard as our Chair 8 Content Intern! Armed with the latest trends and a steady filming hand, Maddie brings a unique Gen Z perspective to our team as we chart new waters. To kick off her internship, I sat down with Maddie to hear her thoughts on the future of social media content and her hopes for this position.
Read MoreAs the landscape of social media marketing races forward at a breakneck pace, I can’t help but think about the words of the man, the myth, the legend… Ricky Bobby. 'If you ain’t first, you’re last.' And in this digital race, staying ahead isn’t just an advantage, it may just be your only chance to win!
Read MoreAmidst the hustle and bustle of the holidays, this blog has your back! I've curated eight content ideas that'll sprinkle some magic into your social media strategy, ensuring your brand shines as brightly as Rudolph's nose.
Read MoreA handful of us Lifties had the privilege of attending Fast Company’s Innovation Festival this fall in the bustling Big Apple. The event brought together a diverse community of marketers and innovators from across the world, fostering enlightening discussions, purposeful networking, and invaluable insights.
Read MoreBurnout is a scary word, because to so many, burnout means giving up. But, let's face it – in today's digital age, burnout is inevitable, especially in the realm of social media. Even seasoned social media managers aren't immune to the “doom scroll.”
Read MoreIf the NFL can attract hundreds of thousands of fresh fans, could there be a compelling case for your brand to do the same? In the world of social media marketing, diversifying your audience is a crucial strategy to expand your reach and increase engagement, so let’s dive in!
Read MoreIt’s back to school season, and surprisingly enough, I miss the days of getting geared up to start a fresh new year! I mean, I could go without the calculus, five paragraph essays, and lunchroom drama, but there was always something so exciting about buying new supplies, laying out the crisp first day of school outfit, and starting over.
Read MoreOn July 21st, the new live-action Barbie movie starring Margot Robbie and Ryan Gosling came to the big screen. Greta Gerwig’s work features other big names including Will Ferrell, which meant that this movie was already set to be a hit. However, the marketing team would not rely on that.
Read MoreOnly three months after it was first announced, Threads received a whopping 5 million sign-ups in the first four hours alone. After one week it amassed a total of 109 million users, making it the most rapidly downloaded app of all time. To put all that into perspective, Instagram also amassed 110 million followers in 2013… three years after its creation!
Read MoreFor this month’s blog, I thought it would be fun to sit down with our incredibly talented Social Media Intern, Amelia Benesky, to hear her thoughts about the future of our social media and the power of Gen Z. After all, the future of social media marketing rests in the capable hands of individuals like her!
Read MoreAt Chair 8, our social team uses, loves, and swears by Canva, an online graphic design platform that has redefined our processes. Not only is it easy to use, but it has allowed us to collaborate on projects far bigger and far better executed than ever before! Even though I used to swear by programs like Adobe Photoshop, InDesign, etc., I have all but deserted them for Canva.
Read MoreSo, with that secret confessed, I am going to channel my inner Gordon Ramsey and tell it to you straight — these are my hot takes on the newest Instagram features.
Read MoreHere’s our deep dive into the teachings we will be implementing and why you should be too.
Read MoreAre we grateful that platforms like Instagram are evolving to provide digital marketers with new ways of reaching our target audience? Of course! That’s how we push our own boundaries, stay on top of trends, and provide the best results for our clients. However, too often these new features fall short of what agencies, businesses, and really all users are wanting.
Read MoreBut what if you need to boost your engagement? That’s okay! There is always room to grow. Why not try out a new strategy! Here are my social media manager tested ways for boosting your Instagram engagement overnight.
Read MoreThink of social media marketing as a new book, not just a new chapter for your business. Start from scratch by taking the time to reflect on what values your business provides, who your customers are, and what the two are able to create when they come together. Don’t rush into posting just to “stay relevant.” Think of what relevance your content will have to others, and how you can create it in a sustainable and measurable way.
Read MoreThis holiday season, I want to encourage everyone out there to support local, small businesses. And, if you need a little help doing that, I have a list of ways you can help!
Read MoreThe holidays are *almost* here, so gather around the fire, grab your hot cocoa, and let me tell you a jolly story about every digital marketer's favorite holiday tradition — shopping season!
Read MoreI admit it. I love Halloween. And, because I love Halloween, I couldn’t pass up the opportunity to trick-or-treat myself to a little self-indulgent Halloween blog. This month, we’re taking a look at horror movies, specifically, three tips pulled from your favorite fright-filled flicks that surprisingly relate to social media marketing!
Read MoreIn-person conferences are BACK and we’re here for it. Especially when said conference is in Beantown with wicked awesome 70° weather. Late summer in Boston is truly a site to behold — the perfect escape to offset hours of indoor information overloading. Whether you’ve been to Inbound before or still have it on your continuing education bucket list, these marketing tips & tricks we picked up are sure to inspire a visit.
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