2024 digital roadmap

Digital Marketing is an ever evolving landscape. Back in our Colorado days, the daily snow report was a big deal - a roadmap of current conditions to help you plan for your next adventure.

Today, we created an internal "snow report" Slack channel to stay up-to-speed on the rapidly changing digital world, unique marketing campaigns, and people/places/things our Lifties are passionate about.

Happy skiing!

November

• Social media in sports marketing: Takeaways from the Chicago White Sox’s game-changing strategy

• This virtual sand art maker is fun and soothing

• How to hire an influencer: A guide for successful partnerships

• Highbrow lets you learn skills with daily five-minute lessons delivered by email

• Pick any two famous people, and this site will show you how they’re connected through photos

• 24 AI marketing tools your team should be using in 2025

• The 200 best inventions of 2024, according to Time

• The 100 greatest movie musicals of all time

• The greatest hits: Repurposing your best content for social media

• A comprehensive database of aesthetics

• Apple’s most popular podcasts of 2024

• 16 Facebook metrics every brand needs to track for success

• A free musical sketchpad that plays whatever you scribble

• This site generates new routes for running, walking, or biking where you live

• Check out 100 notable books from the year

• Your complete guide to creating a Reels strategy for Instagram and Facebook

October

• How to get more followers on Instagram: 5 strategies to grow your audience

• Turn big projects into actionable steps with his handy tool

• How Gen Z uses social media and what that means for brands

• This website celebrates the chrome logos of old cars

• How to create a Black Friday social media marketing strategy

• The 100 best songs of the 2020s so far, according to Pitchfork

• How to launch a product on social media: Strategies for success

• Compete against random people in real time to see who can type passages the fastest

• Whole Foods has predicted the food trends of 2025

• Instagram Downgrades Video Quality for Less Viewed Clips

• This site lets you scream your troubles into the void

• This tool converts PDFs into TikTok-style “brainrot” content

September

• Social media conversion: 10 Ways to boost your conversion rate

• Type in your name to see it spelled out with satellite imagery

• Post Performance Report: Higher ed institutions raising the bar on social

• Test your color perception

• How to use AI for social media

• This tool can tell you if an image has been manipulated

• 30 TikTok tools to skyrocket your growth

• Embrace spooky season with the 75 greatest horror films of all time

• A game that tests your history knowledge

• 12 essential Instagram metrics to measure performance in 2024

August

• The Ultimate Video Hooks for Social Media

• This app lets you use AI to transform photos of you and your friends

• How brands can use influencers to reach niche pockets of the internet

• How a JPEG works

• Always up-to-date guide to social media image sizes

• The best tool for TikTok Shop Analytics & Insights

• This website lets you flip through decades of Radio Shack catalogs

• How Miami Beach broke up with spring break: An inside look at the viral social media campaign

• Best times to post on Instagram in 2024

• Best times to post on Facebook 2024

• Best times to post on TikTok in 2024

July

• What the internet looked like in 1994

• 8 strategies for using AI for customer service in 2024

• Describe a color and see the results

• A ranking of the best movie soundtracks

• 7 strategies to boost your social media traffic

• TikTok Publishes Marketing Guide for SMBs

• ESPN has started naming its top 100 athletes of the century

• 5 Best brands on Pinterest to learn from

• Stunning drone footage of Mount Everest from base camp to the summit

• Everyday life, in real time

• Survey Shows That Snapchat is a Key Social Shopping Platform

• YouTube Shares Tips and Pointers on How To Grow a Channel

June

• Why you need to speed up your social media response time (and how)

• The best books to take to the beach this summer

• 29 Tips To Improve Your LinkedIn Strategy [Infographic]

• The past, present and future of influencer marketing

• This website lets you search 2 million recipes

• Pinterest Marketing Tips From the Pros [Infographic]

• A tour of Disney’s secretive invention lab

• TikTok Shares Insights Into Upcoming Shopping Trends

• The latest travel trend is staring at the real-time flight map for the whole trip

• A Small Business Guide to Generative AI [Infographic]

May

• Welcome back to the 90’s. Click on power button to begin journey

• Instagram Shares More Info on the Distribution of Longer Reels Clips

• The Performance Max playbook: Best practices and emerging tactics for 2024

• Pinterest Shares Insights Into Key Summer Trends

• A replica of the iconic house from Up is now bookable on Airbnb

• Report Highlights the Best Times to Post to Social Platforms in 2024

• The battle for the song of the summer is looking fierce

• Web Design Glossary: 38 Terms & Definitions You Need To Know [Infographic]

• 15 iPhone tips and tricks that may surprise you

• Brand trust: What it is and why it matters

• Type what you want to say into this reverse dictionary

• Apple Music released its list of the 100 best music albums

April

• Instagram Says a Glitch Temporarily Erased Millions of Followers From Accounts

• Print out a 2024 calendar with all the dates on a single page

• How to Use Rhythm in Your Social Media Content [Infographic]

• These award-winning nature photos capture the world around us at its most alluring

• LinkedIn Sees Record Levels of Engagement Once Again

• The fastest Wordle winning strategy

• Meta Announces Updates for its Ray-Ban Smart Glasses, Including AI Elements

• 101 pieces of advice from all-around smart dude Kevin Kelly

• Pinterest Shares Insight Into Summer Travel Trends

• America’s national parks, ranked

• 15 Inspiring LinkedIn Post Ideas (+ Examples) for Your Page

• Post Performance Report: Brands creating AI-generated content with intention

• 400+ Instagram captions and ideas to get you through every season in 2024

• 12 Social media giveaway ideas and contest examples for 2024

• The social media metrics to track in 2024 (and why)

• 13 Strategies to increase Facebook engagement

March

• 50+ Social Media Video Marketing Statistics for 2024

• Merge, split, compress, edit, and convert your PDFs with this free handy tool

• 250+ Instagram Reel hashtags to boost engagement for your brand

• 12 Important Metrics in Google Analytics 4 [Infographic]

• Woman Documents Her Attempt to Complete an Entire Marathon in Costco

• Instagram Updates Hashtag Search To Broaden Discovery

• A glossary of what all the heart emoji mean

• Instagram Launches Ads With Promo Codes To Entice Purchase Activity

• How to use LinkedIn hashtag analytics to boost content reach

• Go on a journey through the typefaces of Toronto’s stores

• 24 must-know Pinterest stats for marketers in 2024

• 50 albums coming out this spring, from Beyoncé to T Bone Burnett

• 25 YouTube stats marketers should know in 2024 [Updated]

• The winners of this photography contest will convince you to go beyond portrait mode

• 24 Facebook statistics marketers should know in 2024

• The 100 best dog movies, ranked by Rotten Tomatoes

• The 43 best marketing resources for 2024

• 11 AI marketing tools your team should be using in 2024

February

• Adobe has 'no plans' to invest in XD despite failed Figma buy

• Here’s a printable full year calendar that fits on a single page

• 14 web design trends to keep an eye on in 2024

• Atlas Obscura’s 50 places to eat and drink before you die

• Leveraging 2023 Data to Drive Growth in 2024

• Dictionary.com’s new words and phrases for 2024 include “greedflation,” “shacket,” and “Barbiecore”

• The Shopify SEO Expert Guide: Over 101 Tips

• Instagram Highlights High-Performing Brand Marketing Concepts [Infographic]

• Watch a voice-over actor break down 10 common tones

• New Report Looks at Social Platform Performance Benchmarks for Brands

• Here’s how the design of restaurant menus is changing

• Instagram Experiments with New ‘Friend Map’ Live Location Display

• 17 tips to improve your ChatGPT prompts

• Meta Shares Tips on How To Avoid Apple’s In-App Fees [Infographic]

• Instagram Tests Options To Create Alternate Image Backgrounds and Facilitate In-Stream Orders

• Pinterest Highlights Key Color Trends for 2024

January

• YouTube Launches 2024 AdBlitz to Showcase Super Bowl Campaigns

• This year’s Banished Words List includes rizz, iconic, and slay

• The Next Big Thing: The Agency Guide to Pinterest Predicts 2024

• LinkedIn hashtags: The complete guide for 2024 [+ trending hashtags]

• Look closely at the winners of a close-up photography contest

• Instagram Now Lets You Opt-Out of Read Receipts for DMs

• Gen Zers are the most adventurous and active digital participants

• Post Performance Report: Brands already inspiring us in 2024

• How the guy who matches moments in sports to art manages to do it without AI

• 16 AI social media tools for your brand in 2024

• Practice your typing speed and accuracy on dozens of the most famous novels of all time

• 20 Best Instagram tools to level up your presence

• TikTok’s Testing 30 Minute Uploads as It Looks To Expand Its Content Options

• Get inspired by the winners of the Travel Photographer of the Year awards

• How the LinkedIn algorithm works in 2024