April 2022
Hop On The Lift
Here are our fresh tracks for April:
New Web Work for Cricket Forge
Our Team Has Been Dying To Share These Call-to-Action Examples
Enjoy These Freshies
Snow Report: Recent Digital Marketing News
Murphy's Naturals 2021 Impact Report
Featured Video: Raleigh Crossing Grand Opening with Bandaloop
Cricket Forge
New web work for our friends @cricketforge!
Cricket Forge specializes in metal art furnishings, steel indoor and outdoor furniture, garden benches & decor, custom metal work, and sculpture.
With our full-service engine forging ahead — Shopify optimization & POS integration, social media management, content creation, product videos, Klaviyo flows & more — we’re ready for a big summer season with our Bull City friends.
Our Team Has Been Dying To Share These Call-to-Action Examples
If you have never heard of a call to action (CTA) before don’t be alarmed! This term is often brand new for our social media clients. CTAs are statements designed to get an immediate, measurable response from your audience. I like to use the metaphor that a social media post is the door to your brand, but a strong CTA is the sign saying “come on in and stay awhile”!
So why are a few words so important to your strategy? I thought you’d never ask!
CONTENT
Enjoy These Freshies
Photo dump of our favorite shots from the past couple weeks:
New spring menu @hummingbirdral
@weststdog is sure to bring a smile to your pup’s face
Jack's @braswellfamilyfarms shot in this month’s Our State Magazine
Go ahead and swipe this bad boy @mamacrows
New Prints in Full Bloom @shopsweetgrass
DIGITAL MARKETING
Snow Report
Here's your snow report to stay up-to-speed on trends and explore creative campaigns in the rapidly changing digital world:
10 steps to performing a successful Instagram audit via Sprout
Pinterest becomes first platform to completely ban climate misinformation
Emoji reactions are coming to Google Docs
DJI Mini 3 Pro leak shows obstacle avoidance sensors and a slightly bigger battery
Instagram Updates Reels Editing Tools to Make it Easier to Re-Order and Edit Clips
Who rules social media? Industry benchmarks for 2022
McDonald’s Norway displays ‘iconic trash’ in bid to reduce littering
Google Review Growth in Decline
50+ Instagram caption ideas to engage your audience
Patagonia, Dogfish Head crack open environmentally minded brew
Shopify’s launches new ‘Linkpop’ link-in-bio tool with built-in e-commerce features
Murphy's Naturals 2021 Impact Report
As mosquito season quickly approaches, our friends at Murphy's Naturals wanted to take a second to reflect back on 2021. They recently released their annual Impact Report highlighting environmental stewardship, proud partnerships, volunteer projects, what "Doing Others Good" means to them, vision for 2022, and so much more.
We're proud to work with a company who feels that in order to inspire good, you must do good. Check out the report and catch all the buzz at @murphysnaturals!
FEATURED
Raleigh Crossing Grand Opening
The sky is not the limit. We can't think of a better way to celebrate the grand opening of @raleighcrossing than with @bandalooping's awe-inspiring vertical dance choreography. Here are some drone shots we captured of these amazing performers.