Digital marketing tips, tricks & teachings
Once celebrated for its community-driven presence on TikTok, Poppi has recently doubled down on influencer marketing. Their latest stunt? Sending custom vending machines stocked with their drinks to high-profile creators like Kaeli Mae. But instead of winning over the internet, the move sparked backlash.
Read MoreJoin us for two incredible nights of film at the Rialto Theater in Raleigh! Mountainfilm brings a powerful selection of adventure-packed, thought-provoking documentaries from the renowned Telluride festival, inspiring audiences to create a better world. Fly Fishing Film Tour (F3T) offers an exciting evening of stunning cinematography, community, and conservation.
Read MoreBy combining AI with psychological insights, marketers are discovering how these technologies can reshape consumer perceptions, attitudes, and behaviors. The way we engage with AI is changing, and social media is playing a major role in this shift.
Read MoreIf you haven’t heard about Instagram’s newest layout update, spoiler alert: squares are out!
Read MoreI find that the start of a new year is the perfect opportunity to hit pause, reflect on the past twelve months, and set intentions for what lies ahead. It’s more than just setting goals; it’s about taking stock, learning from my mistakes, and having honest conversations with myself about what I want the next year of my life to look like.
Read MoreFrom hyper-personalized content to the resurgence of long-form video, here’s what we’re already preparing for and how your brand can embrace the change.
Read MoreBrands that use nostalgia in marketing strategies create a bond with their audience by connecting their products with common seasonal memories. This shared connection shows consumers that brands value the same experiences and traditions that we all know and love. It is a reminder that a brand isn’t just a business, but want to be a part of moments that matter to their customers.
Read MoreA faceless Instagram Reel is simply a video that doesn’t feature your face but still conveys your brand’s message, engages your audience, or showcases your product/service. These videos can include voiceovers, text overlays, or even music to tell your story without showing who you are.
Read MoreCelebrating its tenth year, the 2024 Fast Company Innovation Festival takes place across various venues in New York City, bringing together thousands of creators and innovators from around the world. Over four days, our team engaged in inspiring discussions and hands-on workshops. Most importantly, we left the Big Apple energized and inspired, as all good CE does, ready to implement strategies for both ourselves and our clients.
Read MoreIt’s that time of the year again and Dancing with the Stars (DWTS) is back. DWTS has evolved into more than just a dance competition, but an entertainment marketing powerhouse. The show brings together celebrities, professional dancers, and viewers in a unique way, benefiting everyone involved. So, what makes DWTS such a marketing success? Let's break it down. (No pun intended.)
Read MoreFast Company’s Innovation Festival is always a highlight for us—a time to reset, find inspiration, and dive deep into the world of NYC’s agencies, innovators, and creatives. FutureBrand’s branding workshop set an exciting tone for the week. Here are five characteristics to help your brand stand out with high impact ideas that drive positive impact.
Read MoreOne of my favorite topics in consumer behavior is cognitive biases. These are mental shortcuts our brains take, often leading us to make decisions without realizing we’re not being totally logical. We rely on emotions or past experiences rather than pure logic—because, after all, we’re human, not computers! When marketers understand how to leverage these cognitive biases, they can shape the way people think and act, using these mental shortcuts to nudge consumers toward their products.
Read MoreAs the seasons shift, so does our team, and we’re beyond excited to welcome the best change yet — our new social media content intern, Sophia Goga! Sophia’s arrival is already shaking things up in the best way. Her passion for blending creativity with psychology makes her a natural fit for the world of social media, and we can’t wait for you to meet her.
Read MoreChoosing the right social media platform for your brand is like assembling the perfect ensemble cast — or picking the right roommates! Each platform brings its own strengths and can help you achieve different goals. In this blog post, we'll explore how to choose the ideal platforms to align with your brand’s social media marketing goals and effectively reach your target audience.
Read MoreWhether you're a seasoned professional looking to stay ahead of the curve or a newcomer ready to dive in for the first time, this curated list of our team’s favorite online webinars, courses, and digital resources will provide you with a leg up heading into the fall.
Read MoreIf you're responsible for managing a social media account — be it for your personal brand or a business — truly logging off can be a challenge. We hear it all the time: “Social media never sleeps.” But taking time to recharge really is essential! It allows you to reset your mind and return with renewed creativity and productivity.
Read MoreGamification is more than just a buzzword. It's a powerful strategy that utilizes game mechanics, like competition, rewards, and progression, in a non-game context to significantly boost engagement. In fact, research has proven that gamification increases content discovery and feed engagement by 68%. Get ready to unlock the next level of your strategy — Let’s go!
Read MoreYour secret weapon for crafting content that drives brand awareness? It's already in your toolkit. It's your employees!
Read MoreHaving trouble coming up with content ideas? Our team of professional feed scrollers is here to help!
Read MoreI’ve gone into detail about my dos and don'ts for navigating social media holidays! And, if you make it to the end, not only will you be my new best friend, but you’ll also get to see my list of the best upcoming holidays you won’t want to miss!
Read More
