Dix Park Conservancy
A Park for Everyone, Built by Everyone.
When Dix Park Conservancy began rolling out big plans for Dix Park, North Carolina’s great signature, urban park, they asked us to capture the beauty of this upcoming project through a vibrant donor-centric website. We were excited to be a part of this once-in-a-lifetime opportunity to have a hand in making this park come to life.
dixparkconservancy.org
CLIENT
Dix Park Conservancy
Raleigh, NC
Web
GOAL
To generate excitement for the Dix Park's master plan and to drive donations to help build Dix Park to be North Carolina’s great signature, urban park.
ANSWER
We created a bright and vibrant web experience with an emphasis on movement mirroring the traversal of the park. With multiple CTAs-Donate, Volunteer & Shop-we generated excitement that equated to a 13.73% Goal Conversion Rate in less than two months after launch.
