The Longleaf Hotel
Bringing Vintage to the Digital Age
Downtown Raleigh was waiting for a boutique hotel like the Longleaf Hotel. This modernized mid-century vintage motor lodge takes inspiration from the endangered longleaf pine trees of the South, and we were asked to capture its character for a complete digital marketing effort.
thelongleafhotel.com
GOAL
To build a powerful marketing strategy that increased awareness, attracted guests to book, and positioned the Longleaf as a “must-stay.”
ANSWER
In collaboration with Josh Gajownik @ Creative Offices Of, we created a web + social showcase that highlighted its charm and nostalgia and led to pre-bookings long before it opened.
