August 2022
Hop On The Lift
Here are our fresh tracks for August:
New Web Work for Red Smith Foods
Being Creative Isn't Always Easy and That's Okay
Enjoy These Freshies
Meet Our New Liftie
Digital Snow Report
Featured Video: Holt Brothers Golf Tournament
Red Smith Foods
New web work for our friends at Red Smith Foods -- The Official Snack of the South!
Since 1973, national brand Red Smith Foods has earned a reputation for producing the finest quality pickled snacks in the industry.
Being Creative Isn't Always Easy and That's Okay
I have a secret to tell… I don’t always find it easy to be creative.
Sometimes people assume that because we call ourselves creatives we are constantly brimming with unique, new, out-of-the-box ideas. That we wake up every morning, pour a cup of coffee, say our daily prayers to Picasso and Van Gogh, and then paint a masterpiece. Okay, that may have been dramatic, but the truth is as much as I love The Starry Night, there are days that the stars are hard to find in a sea of emails, conference calls, and approaching deadlines.
That’s the line we walk as digital storytellers…
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Enjoy These Freshies
Content dump of our favorite shots from the past few weeks:
Hiking the High Country with @murphysnaturals
The moment before you *devour* a @mamacrows burger
Dress up your pop up with @shopsweetgrass
YES, Chef! @hummingbirdral
Don't forget your greens @transfercofoodhall
Meet Our New Liftie
Say hello to Chair 8's newest Account Coordinator, Kayla!
Kayla is a recent grad of Elon University where she majored in Strategic Communications and minored in Sociology. When it comes to telling a client’s story through design, Kayla is your girl. When she’s in the office you can usually find her hard at work on graphics, on a client call, or assisting on a photoshoot.
When Kayla isn’t in the office, she enjoys hot yoga, making her own green juices, and unwinding after a long day with a good charcuterie board and a rom com (the cringier, the better in her opinion!)
We’re excited to have Kayla on our team and can’t wait to see what she accomplishes next!
DIGITAL MARKETING
Snow Report
Here's your snow report to stay up-to-speed on trends & news in the rapidly changing digital world:
An interactive history of the world, as told through Wikipedia articles
Wes Anderson vibes: Portraits of the ice huts that dot the northern regions of our globe.
50% of marketers impede ROI by underinvesting in media, Nielsen finds
Instagram will let shoppers place orders and track packages in DMs
On ice: How whiskey brands are marketing to a new crowd
Small Business Content Marketing Trends for 2022
What’s the story behind the Instagram ’Little Miss’ meme?
The Choco Taco, Ice Cream Snack of American Summers, Is Discontinued
L.L. Bean flexes durability in consumer-led campaign
What to Post on LinkedIn: The 5 Content Types That Work Best [Infographic]
FEATURED
Holt Brothers Golf Tournament
This Summer, the Holt Brothers Foundation welcomed 100+ golfers to NC State's Lonnie Poole Golf Course for a day of golf and fundraising.
Torry and Terrence invited friends and former colleagues to join in the day's events as celebrity captains to be paired up with our golf teams. With a full course, golfers spent the day networking, building new relationships, being entertained by our Hole Hospitality Sponsors and making a few pars in the middle.