January 2023
Hop On The Lift
Here are our fresh tracks for January:
Thank You!
2023 Content Benchmarks Report
Say Goodbye To “New Year, New Me”
Enjoy These [2022] Freshies
Digital Snow Report
Featured Video: The Easley
Thank you!
From all of us at Chair 8, thank you for hopping on The Lift. Whether it's your first time up or you've been taking turns with us for years, we appreciate your love & support. Let's do this 2023!
SOCIAL
2023 Content Benchmarks Report
A look back on a year of wins, wows and learnings. Above is a snapshot of our overall social performance last year for our clients. Turning to last year’s data to inform this year is vital for our social & content teams.
Interested in how your business stacks up against the competition? Here's Sprout Social's 2023 Content Benchmark Report to help you identify the most important trends by industry–giving you more tailored insights into what your competition is doing.
Say Goodbye To “New Year, New Me”
I have never liked New Year’s resolutions. In fact, I despise them.
Okay, I may be a *bit* aggressive with that last statement, but the truth is the psychology behind resolutions is faulty at best. Jumping headfirst into oftentimes over-ambitious goals has left me feeling behind before I’ve ever started. And, the most detrimental effect of the “new year, new me” mentality? Convincing myself that careless change is the solution...
CONTENT
Enjoy These [2022] Freshies
A team, a portfolio, and a year we’re mighty proud of. Thankful for the opportunity to tell so many unique stories in Raleigh and beyond.
Here's a handful of our favorite moments from 2022. Don't blink!
DIGITAL MARKETING
Snow Report
Here's your snow report to stay up-to-speed on trends & news in the rapidly changing digital world:
Pantone’s Color of the Year 2023 Is Viva Magenta
LinkedIn Company Page Best Practices for 2023 [Infographic]
Tom Whitwell’s “52 things I learned in 2022.”
This guy built a 3,000-pound sarcophagus for a bag of Flamin’ Hot Cheetos and buried it underground for future civilizations to discover.
‘Metaverse’ lost the word of the year contest to ‘goblin mode’
Music Labels are Ramping Up Enforcement of Unlicensed Music in Brand Social Media Posts
Pinterest Shares its 2023 Trend Predictions, Based on Pin Activity and Engagement
Google Launches ‘Year in Search’ Overview for 2022
Meta Shares Video Ad Tips, Based on 70 Campaigns
VIDEO
The Easley
Where historic brick side architecture meets modern downtown living, The Easley, located in Winston-Salem, NC is West End's premier destination for a contemporary lifestyle. Inspired by the former Easley Cookie Company and situated atop a western hill, The Easley boasts expansive views of downtown Winston-Salem and next door from the Truist Stadium.
Fun project with The Easley team that now lives across web, paid & social. Stand out, make connections, sell more.