Digital marketing tips, tricks & teachings
In-person conferences are BACK and we’re here for it. Especially when said conference is in Beantown with wicked awesome 70° weather. Late summer in Boston is truly a site to behold — the perfect escape to offset hours of indoor information overloading. Whether you’ve been to Inbound before or still have it on your continuing education bucket list, these marketing tips & tricks we picked up are sure to inspire a visit.
Read MoreTwitter has infamously been “anti-edit” since its launch in 2006. Basically, every other text-based social media platform on the internet lets you fix a mistake (i.e. Facebook, Instagram, even Reddit), but Twitter has held fast to the belief that editing could be abused…
Read MoreIf you have never heard of a call to action (CTA) before don’t be alarmed! This term is often brand new for our social media clients. CTAs are statements designed to get an immediate, measurable response from your audience. I like to use the metaphor that a social media post is the door to your brand, but a strong CTA is the sign saying “come on in and stay awhile”!
Read MoreSnackable content is the term used to describe content designed to be easy for readers to consume and share. Short, sweet, and extremely filling, these bite-sized pieces of content may take the form of GIFs, memes, infographics, quotes, or even Instagram Reels.
Read MoreThe season of love is upon us and if there is one thing that all social media managers are wishing for this Valentine’s Day it’s yet another Instagram update. Okay, yes, I’d definitely prefer chocolate or a nice bottle of wine, but this update is something most of us in the field have been waiting for!
Read MoreNew year, same content? It’s finally 2022, which means it’s time for you to re-evaluate and re-define your social media strategy for the new year. As social media professionals, we love to focus on change: new platforms, breakthrough algorithm switch-ups, and the latest meme taking over our feeds. In an industry that is always changing, trends are key.
Read MoreIt’s been a long year of highs and lows, but the internet is always delivering! As many businesses returned to pre-COVID level marketing efforts, memes were plenty to provide good laughs and ammo for amazing social media content.
Read MoreLet’s take a trip through time to high school science class. If you push back the smell of formaldehyde and the fact that the mitochondria is the powerhouse of the cell, you may remember the term “litmus test.” Typically referring to a test for acidity, a litmus test is a way of determining if a single factor is present with a very clear answer. Pass or fail, the solution is evident.
Read MoreThe days of creating one-dimensional digital marketing campaigns are over! Today, the power of marketing success lies in the hands of consumers who purchase from, engage with, and advocate for their favorite brands — making user-generated content king!
Read MoreAre you ready to take your Instagram Stories game to the next level? From design tricks to engagement-boosting strategies, we’re sharing our go-to hacks.
Read MoreIt’s no surprise that the Chair 8 team is obsessed with killer content, so when we see brands that go above and beyond on social media, we have to shout them out! Read along to learn about the Lifties' favorite accounts and what you can learn from them.
Read MoreAt Chair 8, we are committed to data-empowered storytelling — the hands-on process of using analytics to not only evaluate performance, but to also prepare your brand for the future in a proactive and measurable way. However, we understand that data can be intimidating. That’s why we’re providing you with a blueprint for getting started with analytics!
Read MoreWhat if I told you that your company’s biggest influencers could be sitting right next to you? That’s right! Today we’re talking about internal influencers — who they are, how to find them, and what they can do for your business’ marketing strategy.
Read MoreWith most of us spending extra time on our devices, we thought we'd share our tips to help you protect your mental health and bring purpose to your scrolling!
Read MoreYou better check your bracket, because University of Oregon basketball player Sedona Prince won March Madness this year with this TikTok. The video shows the men's weight room at the NCAA tournament stocked with rows of training equipment. What did the women’s weight room get? A single rack of hand weights and a stack of yoga mats. In Prince’s words, “this needs attention.”
Read MoreDespite the mystery and conspiracy theories, the algorithm is not something to be feared. It turns out the key to growing on Instagram lies in understanding the algorithm, while not allowing it to dictate how you provide great content for your followers.
Read MoreIn the spirit of Mean Girls, I would say that we have all felt personally victimized by the events of 2020, however, there was a survivor of the onslaught — social commerce. Because of the pandemic, reliance on e-commerce and the amount of time spent on social media has skyrocketed.
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