February 2024

 
 
 

Happy 8th! Here are our fresh tracks for February:

  • New brand experience for Braswell Family Farms

  • Content Chronicles: A Sit-Down with our Newest Intern

  • We're hosting Mountainfilm + Fly Fishing Film Tour @ The Rialto!

  • Enjoy these Freshies

  • Digital Snow Report

  • Featured Video: NHID Tenant Spotlights

New Brand Experience for Braswell Family Farms

This brand refresh is more than a visual change; it’s a reflection of Braswell Family Farms’ commitment to evolving, learning, and moving forward. From the humble 19th-century mill purchased by Eugene and Joe Braswell to becoming one of the Mid-Atlantic’s premier specialty egg and feed providers, BFF’s evolution is steeped in wisdom and experience.

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Content Chronicles: A Sit-Down with our Newest Intern

by Delaney Kelly

If you’ve been reading the Fresh Tracks blog for awhile, you've probably heard me compare social media marketing to sailing. And even though I've never actually stepped foot on a sailboat, I do understand the importance of… you know… the sail.

For social media marketers, content acts as a sail, steering our strategy through the ever-changing winds of algorithm shifts, consumer psychology, and platform evolutions. And as those changes become more and more frequent, the need for compelling and engaging content has never been more vital.

This Spring, we're thrilled to welcome Maddie Lee onboard as our Chair 8 Content Intern! Armed with the latest trends and a steady filming hand, Maddie brings a unique Gen Z perspective to our team as we chart new waters. To kick off her internship, I sat down with Maddie to hear her thoughts on the future of social media content and her hopes for this position.

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Mountainfilm + Fly Fishing Film Tour @ The Rialto

We're teaming up with our friends at Great Outdoor Provision Co. to co-host two film tours over two nights at the Rialto Theatre! This unique event is the first of its kind to be hosted in Raleigh. Each night promises to deliver inspiring films that connect the audience with the great outdoors.

NIGHT 1: Wednesday, February 28th | Mountainfilm on Tour | 7-10pm
Mountainfilm brings a selection of culturally rich, adventure-packed and incredibly inspiring documentary films curated from the Mountainfilm festival in Telluride, Colorado.
 

NIGHT 2: Thursday, February 29th | Fly Fishing Film Tour | 7-10pm
The 18th annual Fly Fishing Film Tour (F3T) is back on the road January 2024 with a top notch selection of short films that are sure to get you fired up for the season ahead!

Grab tickets
 
 

CONTENT

Enjoy These Freshies

Enjoy these freshies & smiling faces! Content dump of our favorite shoots from the past few weeks:

 
 

TRENDS & NEWS

Here's your snow report to stay up-to-speed on trends & news in the rapidly changing digital world:

VIDEO

NHID Tenant Spotlights

We had the pleasure of working with our friends at Kane Realty to film and announce eight new retailers coming to NHID!

Each of NHID’s new partners represents a local business owned by female and/ or minority entrepreneurs. The vibrant line up includes Amelia’s Flowers, The TealHouz at the BalloonZ Shop, Dose Yoga + Smoothie Bar, Green Rabbit Plants, Hellbent, Ky’s Kandles, HomeTurf and Designed for Joy.

Follow along on Instagram for more details and sneak peeks!

 
Hart RobertsChair 82024, FebruaryComment