March 2024
Happy 8th! Here are our fresh tracks for March:
New brand experience for FlowCorps
Do’s and Don’ts of Celebrating Holidays and Observances on Social Media
Must Know Canva Tips & Tricks
Enjoy these Freshies
Digital Snow Report
Featured Campaign: Choose Whitewater
New Brand Experience for FlowCorps
FlowCORPS is a growing company that specializes in rhythm-based, functional fitness. Our goal was to develop a visual identity system that positively resonates with a growing audience, reflecting FlowCORPS timeless brand vision.
Powerful. Igniting. #HardCORPS
The Do’s and Don’ts of Celebrating Holidays and Observances on Social Media
by Delaney Kelly
We’ve all been there. You sit down to create a social media content calendar and… nothing! You need to start somewhere, so you pull up a trusty list of holidays and observances. Before you know it your calendar is filled with hashtags like #InternationalNachoDay, #WorldEmojiDay, and #SpringEquinox.
It's a rite of passage for every social media manager, but I'm here to propose a better approach! While it's tempting to hitch your brand to every passing holiday bandwagon, it's crucial to pause and ask yourself a few key questions:
- Does this holiday align with my brand's social media strategy?
- Can I deliver genuine value to my audience (whether through entertainment, education, or otherwise) by participating in this holiday conversation?
- Would I naturally share this content if it weren't for the holiday?
Need further guidance? I’ve gone into detail about my dos and don'ts for navigating social media holidays in this month's Fresh Tracks!
Must Know Canva Tips & Tricks
From flipping the script on traditional graphic design to unlocking the magic of shortcuts, Canva helps us collaborate, create, and curate our clients’ visual stories. Dive into our top tips + tricks!
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Enjoy These Freshies
Enjoy these freshies! Content dump of our favorite shoots from the past few weeks:
New hardware incoming @anthemawards
Unwavering commitment to barbecue @midwoodraleigh
Lights, camera, action @the.rialto
Let er rip @tecovas
Patterns for days @pinkchickenny
TRENDS & NEWS
Here's your snow report to stay up-to-speed on trends & news in the rapidly changing digital world:
Adobe has 'no plans' to invest in XD despite failed Figma buy
Here’s a printable full year calendar that fits on a single page
14 web design trends to keep an eye on in 2024
Atlas Obscura’s 50 places to eat and drink before you die
Leveraging 2023 Data to Drive Growth in 2024
Dictionary.com’s new words and phrases for 2024 include “greedflation,” “shacket,” and “Barbiecore”
The Shopify SEO Expert Guide: Over 101 Tips
Instagram Highlights High-Performing Brand Marketing Concepts [Infographic]
Watch a voice-over actor break down 10 common tones
New Report Looks at Social Platform Performance Benchmarks for Brands
FEATURED CAMPAIGN
Choose Whitewater at Neuse River Park
Fun campaign we've been working on with Raleigh's (new) old fashioned swimming hole for tubing, fishing, swimming, kayaking or just lounging. Help make it a reality at Neuse River Park!
Learn more about the master plan, location, features, and fill out the survey here.
