November 2024
Happy 8th! Here are our fresh tracks for November:
New branding for Alerion Estate Management
Faceless IG Reels: A Shy Girl’s Guide to Low-Stress Content Creation
Freshies: Captain Cookie grand opening, The Weld, Jet Set & more
Snow Report: How Gen Z uses social, BFCM strategy & more
Nostalgia Marketing: How to use Memories to Connect with your Audience
BRANDING
New Brand Experience for Alerion
Meet our friends at Alerion. They’re a comprehensive property management team that provides the highest level of personal and professional service in the High Country & beyond.
Alerion Estate Management—formerly C.S. Smith Properties—came to us seeking a complete rebrand, from a new name to a fresh visual identity and website, to better reflect their updated vision. The result? A sophisticated, timeless brand that blends premium elegance with a passion for adventure.
SOCIAL
Faceless Instagram Reels: A Shy Girl’s Guide to Low-Stress Content Creation
by Delaney Kelly
As a social media manager, you might expect me to jump at the chance to dance, act, and do all sorts of silly things on camera. But truthfully, it’s not always that easy! Some days, you might feel less than confident or simply overwhelmed. And sometimes, you need content that will perform well without requiring hours of effort or risking personal embarrassment. And guess what? That’s completely okay!
Luckily, faceless Instagram Reels can be a game changer, giving you creative freedom (and engagement) without the pressure. Let’s dive into what they are and how they can work for you.
CONTENT
Enjoy These Freshies
Freshies! Content dump of our favorite shoots from the past few weeks:
Congrats to @captaincookienc for North Hills Grand Opening!
The Dude abides @playatkings
Game day with @withernotco
Downtown & Dix views @theweldraleigh
Reforming Smoky Hollow @jetsetpilatesdowntownraleigh
TRENDS & NEWS
Here's your snow report to stay up-to-speed on trends & news in the rapidly changing digital world:
How to get more followers on IG: 5 strategies to grow your audience
Turn big projects into actionable steps with his handy tool
How Gen Z uses social media and what that means for brands
This website celebrates the chrome logos of old cars
How to create a Black Friday social media marketing strategy
The 100 best songs of the 2020s so far, according to Pitchfork
MARKETING
Nostalgia Marketing: How to use Memories to Connect with your Audience
Brands that use nostalgia in marketing strategies create a bond with their audience by connecting their products with common seasonal memories. This shared connection shows consumers that brands value the same experiences and traditions that we all know and love. It is a reminder that a brand isn’t just a business, but want to be a part of moments that matter to their customers.
