October 2024
Happy 8th! Here are our fresh tracks for October:
Fast Company Innovation Festival 2024 Takeaways
8 Cognitive Biases Every Marketer Should Know
Enjoy these Freshies
Digital Snow Report
How DWTS Wins in Marketing Every Season
Fast Company Innovation Festival 2024 Takeaways
Celebrating its tenth year, the 2024 Fast Company Innovation Festival takes place across various venues in New York City, bringing together thousands of creators and innovators from around the world. Over four days, our team engaged in inspiring discussions and hands-on workshops. Most importantly, we left the Big Apple energized and inspired, as all good CE does, ready to implement strategies for both ourselves and our clients.
8 Cognitive Biases Every Marketer Should Know
by Delaney Kelly
One of my favorite topics in consumer behavior is cognitive biases. These are mental shortcuts our brains take, often leading us to make decisions without realizing we’re not being totally logical. We rely on emotions or past experiences rather than pure logic—because, after all, we’re human, not computers!
When marketers understand how to leverage these cognitive biases, they can shape the way people think and act, using these mental shortcuts to nudge consumers toward their products.
CONTENT
Enjoy These Freshies
Enjoy these freshies! Content dump of our favorite shoots from the past few weeks:
Drink beer. Do good. @hops4hope
New rugby drop @withernotco
False fall poolside with @rubberduckybrand
Winston-Salem’s finest hospitality @sixhundred_wsnc
TRENDS & NEWS
Here's your snow report to stay up-to-speed on trends & news in the rapidly changing digital world:
Social media conversion: 10 Ways to boost your conversion rate
Performance Report: Higher ed institutions raising the bar on social
Test your color perception
How to use AI for social media
30 TikTok tools to skyrocket your growth
SOCIAL
How DWTS Wins in Marketing Every Season
It’s that time of the year again and Dancing with the Stars (DWTS) is back. DWTS has evolved into more than just a dance competition, but an entertainment marketing powerhouse. The show brings together celebrities, professional dancers, and viewers in a unique way, benefiting everyone involved.
So, what makes DWTS such a marketing success? Let's break it down. (No pun intended.)
